The Blog

February 19, 2017

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A recent study of student enrollment behavior carried out by Middle Eastern universities showed several interesting trends about how higher education is evolving in the region. Search habits, device usage, and even registration behavior were evaluated by looking at how students used university websites and web apps. […]

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December 28, 2016

When Should I Post My Posts?

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Every business is looking into how they can increase their online presence on multiple networks to gain more exposure in the market. The biggest question is, ‘when do I publish this post’?

 

Some companies already have a strong presence on social media while others don’t. Of course, the frequency and quality of posts also play an important role. However, timing is key. Like every other thing in the world, social media has rush hours and down times too.

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infographic about social media
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December 23, 2016

Infographics: What You Need To Know

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If you’ve spent any time on the internet you’ve probably come across an infographic. They consist of visually appealing data organised in an easy to digest layout that can actually make boring topics fun. Infographics continue to be one of the most effective and shared types of content, and when done correctly they can be a content marketers dream.

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How_To_Create_An_Infographic
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Using Virtual Tours To Improve Local Search

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This spring our Regional Director MENA, Martin Steger, was given the opportunity to share his knowledge and expertise about Google Street View Trusted virtual tours as well as 360 degree videos at the Arabian Travel Market 2016 in Dubai.

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photo of Google Street View speaker
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December 20, 2016

14 Affordable Ways to Market Your Business Online

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No matter how great your products or services are, you need to put them out there to raise awareness and to increase your presence. The most common challenge we hear from small business owners when it comes to reaching their prospects is that they do not have enough budget to hire a full-time consultant or marketing expert.

 

Do not fear; the internet can save you! The digital world has levelled the playing field significantly in regards to marketing and what used to be available only to big brands with big budgets is now within the reach of even the smallest businesses. If you are a start-up or a small business operating on a shoestring, this infographic is for you. We have picked Marketing Land’s 14 best marketing techniques businesses with small budgets can use.

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14 Affordable Ways to Market Your Business Online
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December 19, 2016

Link Building in 2016 – Improve Your Website's Ranking

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Back in the day, link building simply meant developing links to your website. But that all changed after the launch of Google Penguin, an algorithm that detected spammy links (links that were bought off or traded) and devalued them.

 

This update meant websites that were legitimate but had a low ranking were pushed up in Google SERPs and those that dealt in shady tactics were punished. Before we get started you should know link building is painful. It consumes a lot of time and is very laborious.

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How to do Link Building in 2016
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December 13, 2016

Joy Caasi Wins Best Use Of Photography On #CosmoAwards 2016!

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October welcomed us with sweet victory as our Certified Google Street View Trusted Photographer Joy Caasi won the Cosmo Award for Best Use of Photography. The ceremony took place at Noir Dubai in the beautiful Kempinski Mall of the Emirates Hotel with some of Dubai’s top digital influencers in attendance.
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December 10, 2016

SEO NO NO's – What Not To Do

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A lot of companies focus on winning the confidence of the client rather than communicating SEO best practices. Often clients make demands that the agency agrees to even though they are incapable of delivering. Here are some disastrous habits of SEO agencies which are a big NO NO is the SEO world!

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seo_no_nos
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December 5, 2016

7 SEO Trends You Need To Be Aware Of

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Searchengineland.com describes SEO as the process of generating traffic from both ‘organic’ and ‘paid’ sources to achieve better rankings on search engine result pages (SERPs). Over the past few years, more and more marketers have begun to realize the impact SEO can have on their bottom line. Aligning content with clear customer needs and creating engaging experiences for better results has become a standard in many companies.

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7 SEO Trends
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December 3, 2016

Caliber's Joy Caasi Promotes Google Local Guides

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Towards the end of October, our very own Joy Caasi took part in Dubai’s first ever Local Guides Instameet. The event aimed to bring together influential instagrammers from across the city to raise awareness of the Google Local guides service (and capture some incredible photography in the process). The #LocalGuidesDubai Instameet was able to blend two thriving Dubai groups (Instagrammers and Google Local Guides) to further develop the quality of information that Google Maps has in Dubai.

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Google Local Guide Dubai
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