December 23, 2016

Infographics: What You Need To Know


If you’ve spent any time on the internet you’ve probably come across an infographic. They consist of visually appealing data organised in an easy to digest layout that can actually make boring topics fun. Infographics continue to be one of the most effective and shared types of content, and when done correctly they can be a content marketers dream.


While getting information from an infographic is easy, creating one isn’t. First you need to identify a cool and trending topic, then do some painstaking research to find accurate data and finally pull it all together with exceptional design.


Over the years we’ve published hundreds of infographics covering everything from technology to gastronomy and everything in between. This week we’re sharing some of our secrets so that you can start producing your very own infographics and capitalize on this old, but very effective, marketing tool.

Your topic should be interesting AND trending.

This is often your biggest challenge. One of the things that we do here at Caliber when selecting a topic is research trends that are being published by industry leaders.


The types of topics that tend to work very well for infographics are top-level categories that users are searching for such as how to market your business online, regional consumer behaviour, or social media statistics.


After deciding on a topic, you create an outline of how you are planning to lay out the data in a visual way.

Create a draft (or three) before you lock in your design.

It might sound old school but a pencil and a couple of scratch pads are helpful in putting things together to create your infographic. We still do this as an agency and it works for us!


From the sketch, you’re better able to visualize the icons that you will be using and the colour palette of the design.

Select icons and a colour scheme that helps tell your story.

Rounded? Flat? Vectorised? Triadic? Monochromatic? The icons and colour scheme will play a huge role in creating a visually appealing infographic. Icons should be catchy but not too attractive to overpower other elements and colours should always complement one another. Try to match your brands unique style to help establish your ownership over the infographic. One of the tools we use for inspiration is Paletton.

Keep it simple and avoid unnecessary text.

Once you have already created your infographic,  go back and review the design and remove unnecessary data. According to Siege Media, the most shared infographics across all social platforms have an average of 396 words and have an average size of 3683 x 804 pixels.

Create a compelling AND SEO friendly stub post about your infographic.

A stub post talks about how you gathered the data on your infographic. The story behind these infographics are worth sharing too and the majority of users online go through infographic articles from top to bottom if they see relevant information on the stub posts.


Ideally, this should be at least 400 words to make sure that the stub post contains the necessary keywords and can easily be indexed by search engines.

Share your infographic on websites that suit the topic best.

The most important part of the infographic is to share on it multiple platforms. But, before you start sharing it everywhere, shortlist the top 10 websites that you think could best fit the category of your infographic. This helps to ensure that you reach your target audience first.


Ask yourself questions such as “What is my infographic about?”, “Who would this topic appeal to” and “What are the top sites in that industry?”


Finally, don’t forget to reach out to influencers who might genuinely be interested in the research you’ve done. If the like it, they’ll share the data on their social platforms and can drastically grow your potential audience.


Looking for an example of how it’s done? Check out our latest infographic cover SEO trends here! Let us know if you found this post useful in the comments below and don’t forget to share this post on your social media networks too!

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