Case Studies - American University of Sharjah

Traffic and Visibility Campaign

The Brief

Caliber was challenged to develop and execute an organic marketing strategy which could surface the AUS brand for a range of competitive terms and maximise user engagement on the site.

The Campaign

Caliber developed a detailed plan that covered technical CMS changes, content marketing campaigns and an organic outreach strategy was executed to meet the key campaign objectives & goals.

The Result

Organic traffic YoY increased by 17%; registration targets exceeded three months ahead of schedule

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