Case Studies - Ebay Annunci Social Management
Expand and intensify eBay Annunci’s social presence in the Italian market, specifically for its Facebook profile and blog.
The strategy centred around an editorial calendar. For every day on the calendar, newsworthy events around the theme of nostalgia, as well as unique items on sale on the eBay Annunci site, were carefully selected, curated and published.
The new approach saw a significant increase in engagement and interaction across eBay Annuci’s blog and social profiles, exceeding our Facebook fan target by 33%.