Case Studies - Falcon Holidays Passport Challenge

Interactive Content Campaign

The Brief

Falcon Holidays wanted to create a campaign that raised brand awareness, collected audience data, generated links, and increased user engagement for the brand on both the blog and social media channels.

The Campaign

Caliber designed, developed and implemented an interactive Q & A platform where users could win a €500 voucher. The game took players through a series of six pages, representing a destination based on Falcon’s SEO objectives.

The Results

The project was hugely successful with:
• Over 4000 entries
• 467% increase in blog traffic
• Over 6000 social actions
• Over 200 backlinks

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