Case Studies - Falcon Holidays Social Quiz

Interactive Content Campaign

The Brief

The desired outcomes for the Falcon Sunshine Selector project were; to drive traffic to the Falcon blog and website, to generate exposure across social and create brand awareness for Falcon, as well as collecting audience data.

The Campaign

The audience was invited via Falcon’s social media platforms to play a game. The landing page featured a microsite with Falcon brand visuals, and a prominent arrivals/departures board inviting users to enter a quiz to win prizes.

The Results

The results of the campaign were very successful, particularly on social:
•2600+ unique entries
•1,100+ Facebook interactions
•240+ Twitter interactions

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