Case Studies - First Choice Conflict of Pinterest

Award winning HTML5 Infographic

The Brief

First Choice asked us to generate links on high profile websites, powered by on-site social shares, generate over 10,000 social interactions, and increase traffic to First Choice’s blog, by over 50% throughout the course of the campaign.

The Campaign

Conflict of Pinterest’s core concept was to create an interactive HTML 5 infographic space where people could vote for the world’s most beautiful country. We produced a simple, yet highly appealing visual design on a newsworthy subject.

The Results

The infographic received extraordinary recognition with:
•114,002 unique page views
•72,100+ social interactions (7 x KPI)
•500% increase in blog traffic in April
•Published on over 300 websites

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