Case Studies - Tesco Hudl
Caliber were tasked to promote Tesco’s Hudl in the run up to Christmas, gaining visibility, promoting conversation and conversion for the brand’s new tablet to technology enthusiasts and influential journalists.
Caliber crafted a multi-pronged approach to achieve the campaign’s many goals. By carrying out three different organic marketing campaigns, including crowd-sourced content curation and outreach, we engaged with our ‘Tech Support gore’ fans, bloggers, and technology journalists.
The results of these combined activities helped increase the visibility of Tesco Hudl and aided its climb in the SERPs for “cheap tablet”, reaching #1 position during the vital Christmas season.