Case Studies - Thomson Content Hub

SEO & Content Marketing

The Brief

To optimise the #HolidaysJustGotBetter content hub to support broader SEO objectives. Specifically to increase in rankings for generic and destination keywords by building synergy between the community platform and the main website.

The Campaign

Caliber methodically aligned the hub’s content to key destinations and integrated a native holiday search form linked to Thomson’s rich database of offers, allowing users to find and share deals directly from the platform.

The Result

A high quality and shareable user experience helping Thomson to reach top rankings for a number of competitive queries, including top position for the highest searched query in the UK holiday market.

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