Case Studies - Ticketmaster Festival Quiz

Interactive Content Marketing

The Brief

Create a low-cost, engaging content marketing campaign to drive ticket sales during the peak British summer festival season and improve brand perception.

The Campaign

An HTML5 cosmo-style quiz that inspired people to connect with the brand. The outcome was not only a fun festival persona but also a relevant festival recommendation where users were invited to purchase tickets.

The Result

Three weeks after the quiz launched, we saw the following results:
+ 18.5K Quiz entries
+ 10% Increase in Facebook fans
+ 2.5K Emails captured
+ 2.5K Facebook shares and likes

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