Case Studies - Traveler VIP Search Campaign

Search Campaign

The Brief

Caliber was challenged to develop and execute a marketing strategy that would allow the start-up TravelerVIP.com to show short term gains, while building for the long-term success in the UAE and Saudi Arabia.

The Campaign

Caliber developed a campaign designed to gain quick wins with content, on-site SEO and PPC. The mix of marketing activities was adapted on a monthly basis as the Caliber team gather insight into the evolving business.

The Results

Organic monthly traffic increased by 58% while monthly active users and revenue grew markedly.

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